Million Dollar Dairy Queen Boot

This vintage-inspired boot depicts Dairy Queen imagery that Texans know and love, like DQ’s checkered blue and white pattern and the soft-serve cone that’s been savored by generations in these here parts. You could say our affinity for DQ is “a Texas thing.” 

We traveled back in time, sifting through decades-old Dairy Queen advertisements and iconic illustrations for inspiration when we hit the drawing board to design this fun, hunger-bustin’ boot.